J Danny

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PlainsCapital Bank Website Design

A design to modernize PlainsCapital Bank's growing online presence, improving the accessibility of website features and banking services content.

Using personas developed from user interviews, along with site and user flows, an information architecture team created wireframes. On the design end, we experimented with different color schemes, each representing key concepts and values. Mood boards (shown below) were created from each scheme.

This was one of the first projects I was involved in that included comprehensive UX work by an information architecture team. It introduced me to personas, user journeys, and other UX implements.

The final design helped modernize the company's brand online, and improved the accessibility of website features, content, and marketing callouts for promotional offers.