Joseph Danny

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Naomi's Village (2017)

Logo Design Photography Responsive Design UX Website Design

An updated logo, photography, and website for Naomi's Village, a children's home in Nairobi, Kenya. These updates would help streamline sponsorships and donations for the children at Naomi's Village.

Responsibilities

  • Creative Direction
  • Design
  • Front-end Development
  • Photography
  • UX

Tools

  • Diagrams.net
  • Fujifilm XF 23mm f/2
  • Illustrator
  • NIKKOR 85mm f/1.8G
  • Photoshop
  • Sublime Text

Milestones / Process

Photography

On my visit to Kenya, I photographed the home and its children, as well as areas throughout Kenya. Photographs were used in marketing materials as well as in Art for Hope, an annual fundraiser held in Texas that helps raise funds for Naomi's Village. The fundraiser features a mixture of artwork, including paintings, photography, and mixed media projects put up for auction.

Child portrait Child portrait Children portrait Child portrait Child portrait Child portrait Giraffes at the Maasai Mara National Reserve in Kenya

Giraffes at the Maasai Mara National Reserve in Kenya

Maasai Mara tribesmen building a fire

Maasai Mara tribesmen building a fire

Site Flow & Admin Portal Wireframes

A new site flow was established, reducing friction in both the Sponsor and Donate pipelines.

The updated website included an Admin portal for updating key pages. Wireframes (shown below) were put together to establish its structure. (The backend for this portal was built by a developer I was collaborating with.)

To make development cost effective, each admin page with controls followed the same scheme: Landing page; table with entries; entries editable through a dialog. The dialog's layout would virtually the same from section to section.

Site flow

Site flow

Admin portal wireframe

Admin portal wireframe

Admin portal wireframe

Admin portal wireframe

Admin portal wireframe

Admin portal wireframe

Admin portal wireframe

Admin portal wireframe

Fundraisers page wireframe

Fundraisers page wireframe

Website Design

Much of the website's content was already defined at this point (from the previous website). It was refined for the updated version.

For the color scheme, I chose colors that were representative of Africa. The updated website is colorful, modern, and has less visual clutter than the previous. The paths for sponsoring children and donating to fundraisers and projects were streamlined.

Home page design

Home page design

Our History page design

Our History page design

Sponsor a Child page design

Sponsor a Child page design

Donate page design

Donate page design

Responsive design

Responsive design

Admin portal design

Admin portal design

Admin portal design

Admin portal design

Admin portal design

Admin portal design